Content Is King for Generating Traffic - An article search...
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). An article search engine and directory, updated daily. One of the largest article databases makes great content available to publishers when they want it, not when someone decides to send it.
IdeaMarketers (www.ideamarketers.com). Writers can post their articles for free to be featured on the site and stored in a searchable database. Publishers, webmasters and e-zine editors then visit and find new content.
Distributing free content like this is one of the most powerful linking and traffic-generation strategies available to you. According to Michael Klasno  reciprocal link exchanges are dead: "This practice does not indicate either site as being an authority and actually gives a slight edge to the lesser ranked site. This strategy has already become obsolete and very soon the search engines will change their algorithms and teach their spiders to take it into account."
But that leaves three-way non-reciprocal linking in which all three sites get a unique inbound link without having to link back in return. Seems complicated (and unlikely!) but how it actually works is very simple-you send your article (linking back to you) to another site, a third site will refer to that article and thus link to them, and finally, you may want to link to that third site to drive traffic to your article and thus back to you. All three get a one-way inbound link:
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