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Content Is King for Generating Traffic
By: Dr Paul Nicholls
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    Table of Contents:
  • Content Is King for Generating Traffic
  • The branding and...
  • You have content...
  • An article search...
  • It should be...
  • Branding and generating...

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    Content Is King for Generating Traffic - The branding and...

    (Page 2 of 6 )

    The branding and marketing applications are actually complementary: "Articles establish you as an expert in the marketplace, build inbound links to your sites, pre-sell your products, and help you rank higher in the search engines for your targeted keywords." [Crawford 2006] Beckart [2005] summarizes the seven key benefits of writing articles and publishing them online:

    Resource box. The short paragraph about the author included at the bottom of the published article is an opportunity to brand yourself, your business, and your website.

    Inbound links. Every time your article is published there should be a live link to your website in the resource box. Include important keywords in the link text for extra points with the search engines.

    Building credibility. Articles help establish your expertise. It's easier to gain a prospective client's trust when you have this credibility. Prospects that trust you are more likely to make a purchase.

    Receptive audience. People who receive the e-zines containing your articles are voluntarily pre-selected because they're interested in the particular topics you're writing about.

    Exposure. When your article is sent out to a publisher's list, it's an excellent result of your efforts. Also, many publishers place current articles on their homepage, later archiving them.

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