Content Is King for Generating Traffic
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Surfers go online mainly to find information. If you can satisfy that need then you will increase your traffic, enhance your brand, and acquire and retain more customers.The catch is that your content-whether free on your site, distributed elsewhere gratis, or sold as an informational product-has to be killer content that's valuable in the eyes of consumers. Entrepreneur.com's Tim Knox [2004] says information is the best product to sell online for the following reasons:
· It's fast to create, fast to market.
· There's no inventory to stock.
· The start-up costs are low.
· There's an automated sales and delivery process.
· Customers get immediate access or delivery.
· There are no shipping and handling charges.
Not every online business is looking toward creating and distributing information products as a revenue stream, however. Many webmasters are more interested in using the strategy to enhance their brand with visitors and with their peers. Top-notch content is also extremely effective as a marketing tool to generate traffic for your site.
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