Content, Content, Content.
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Read any Internet marketing article, forum or tutorial these days and you will find that the one thing all the experts agree on is that you need to have lots of good quality content on your web site.It sounds like good advice doesn't it? But what precisely does it mean?
Simply put, content is all the text copy and graphics on your web site. Good content can be defined as information that your visitors will find helpful and that is relevant to their needs. Good content will also enable search engines to crawl and index your web site under the key phrases that your customers are searching on. After all, there's no point in having a brilliantly written sales message within your web site content if your potential customers never find it!
Good content will mean different things to different businesses and exactly what constitutes "good content" depends largely on the goal of your web site and the products or services you offer.
Web site content can be loosely divided into the following page types:
Core Web Site Pages
These are the mainstay pages of your web site. These are the pages that explain who you are and detail the products, services and information that is available through your web site. The best place to start with "good content" is making sure these pages are as complete as possible and answer all of a user's potential questions.
Typical pages that visitors expect to find on every web site are:
* About Us
* Products and/or Services
* Contact Us
If you aren't experienced in writing sales copy, it is worth considering hiring a professional copywriter to write (or rewrite!) the text for your web site pages. A well-written page tailors the style and voice of your message to appeal to your particular customer type. It can make the difference between just getting web site visitors and getting visitors that convert into paying customers.
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