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WEBSITE CONTENT

Content Commando!
By: Developer Shed
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    2003-11-28

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    Content Commando!
    by Marie Johnstone

    CHOOSE YOUR WEAPON. Your ezine needs to focus on one
    main theme - whatever your reason for publishing.
    If you have a website, you definitely need an ezine, or
    at the bare minimum a "keep me updated" list, to
    complement it. Otherwise, ezines can be based on your
    hobby or specialist area of knowledge.

    AIM FOR PROMOTION. If, for example, you're an ace
    accountant, creative cook, or daring diver, why not use
    your expertise? You'll make it hard on yourself if you
    attempt to write on subjects that you know little or
    nothing about. But if you stick to what you know,
    you'll instantly double your chances of success.

    THE DRILL:

    1) TIPS. Short tips make easy writing. They can be
    presented as a bulleted list in every issue or dotted
    here and there between lengthy sections to vary the
    pace and give your readers a breather. Many of your
    subscribers will be happy to send in their own tips in
    return for a little exposure.

    2) ASK THE EXPERT. This type of feature normally
    attracts a lot of interest and is an easy way to build
    up your content in a fresh, original manner. You'll be
    doing your members a favour *and* showing off your
    knowledge.

    3) COMPETITIONS. Free and regular competitions help to
    attract new subscribers - and keep your regulars happy.
    You'll get more entrants if you make the task fairly
    easy and if you give away a good prize. Types of
    competitions can include: answers to questions,
    solutions to puzzles, the top tip, the best letter or
    article, and the first to send you an email. Prizes
    don't have to be expensive. Give away your ebook, a
    free ad in your ezine, your product or service, a
    money-off voucher, or free entrance to a pay-to-join
    site or club.

    4) FREEBIES. Another attractive feature, but only if
    the freebies are any good. Don't be tempted to give
    away rubbish. It will taint your reputation.

    5) FEEDBACK. Invite suggestions and comments from your
    subscribers. If you want your ezine to be a roaring
    success, you'd better listen to your members. Your
    publication is for them - not you! Flattering letters
    can be printed in your ezine or even used as
    testimonials. Don't get hung up over valid criticisms -
    act on them and learn from your mistakes.

    6) EDITORIALS. Give your ezine the human touch and let
    your readers get to know you. If your subscribers like
    you they're more likely to buy from you, will happily
    recommend your ezine to others, and will answer your
    calls for feedback.

    Writing an editorial may seem daunting at first, but
    it's really a breeze when you know how. Typical content
    includes:

    A run-down of the best bits in your ezine.

    Comments on interesting emails you've received.

    Local, national or worldwide news and gossip.

    Seminars or courses you've recently attended.

    Updates on your website, products, or services.

    7) INTERVIEWS. Interviews make pretty easy work. Just
    write a list of questions that you'd like to ask - and
    that your subscribers would like to read about. Send
    this by email to well-respected online authorities who
    work in your field. You'll get a good response so long
    as you're polite, professional, and generous.

    8) ARTICLES. You don't have to publish an article (I've
    given you plenty of ideas for filling your ezine), but,
    so long as they're well-written, they'll always be in
    demand. Ezine articles are best kept brief, with short
    paragraphs, plenty of white space, and bulleted lists.
    You don't have to write your own articles, but bear in
    mind that your subscribers will get ticked off if you
    always publish articles that have done the rounds a
    million times before.

    9) REVIEWS. Write up short reviews of products or
    services suited to your ezine. Give your honest opinion
    - always. Never lie to your valued members just to make
    a quick buck with an affiliate scheme. You'll lose
    credibility *and* subscribers.

    10) CLASSIFIED ADS. Don't be tempted to fill your ezine
    with too many ads - you'll get a lot of unsubscribe
    requests if you do. Stick to up to ten ads per issue
    and try to keep them relevant to your readers. Either
    swap ads with other ezines for free exposure, or sell
    ads when your list has reached about 1000 members.

    Good content will make or break your ezine. Be
    inventive, informative, and be willing to improve by
    listening to what your subscribers want. Your ezine
    will be a guaranteed success - as long as you mix
    business with pleasure!

    -------------------------------------------------------
    Discover How YOU can Easily Write and Sell Info-
    Products Online! One Ordinary Checkout Girl Reveals her
    100% Free, No-Hype Secrets to Earning a Decent Second
    Income! Visit now: http://www.mariejohnstone.com
    Join free ezine: mailto:writetosell@getresponse.com
    -------------------------------------------------------

    You may publish this article in your newsletter and/or
    website as long as the above resource box is left
    intact.
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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