Content And Links Share the Kingdom - As your site’s...

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As your site’s link popularity grows, two great things happen. First, all those links on other sites begin to drive visitors to your site. If most of those links are on sites in the same niche as your own, most of those visitors will be pre-screened. In other words, they will be people with an interest in your niche’s subject matter – not random visitors.

Second, link popularity plays a significant role in determining where your site will rank at the major search engines for searches related to your site’s theme. As you amass more inbound links, and depending on the words used in those links, your site will move up the rankings and you’ll see more and more traffic. Just as with links on related sites, this ‘organic’ (i.e., free) search engine traffic will consist of people who are actively seeking out your site’s information. Those are the visitors you must have to succeed! Best of all, you get those visitors without having to pay one penny for them!

The Power of Great Content

Once you have a steady flow of visitors surfing in to your site, the focus changes to the quality of the content they find there. Why? Because you want as many of those first-time visitors as possible to be impressed enough by what they find on your web site to bookmark it and spread the word to family, friends, and co-workers. You can’t buy better advertising than word-of-mouth from trusted sources like that!

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