Content And Links Share the Kingdom
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If you run one or more web sites, you’ve probably heard it said many times: “Content is king!”The thinking goes something like this: if you provide lots of high quality content on your web pages, it will attract lots of visitors who will buy from you and spread the word to others. You’ll end up ‘king of the hill’ in your particular niche.
Let’s examine that notion a little more closely. For existing sites that already have listings in search engines, links on related sites, directory listings, etc., content is the thing that brings visitors back for more. If, however, you have a brand new web site, using a domain name that has not been previously used, what’s wrong with this picture? Simply put, it’s this: the best content in the world won’t get you visitors if people don’t know your site exists.
The Power of Link Popularity
That’s where the equally important power of links comes into the picture. The web’s foundation is the interlinking of web sites. Without links, every site would be a tiny island in a huge ocean that isn’t on any map. At no time is this fact more starkly evident than when you unveil a new site on a new domain. We’ve all been there. Not only does your new site get zero traffic, you can’t even hear crickets chirping – even they don’t know it’s there!
The solution, of course, is to let people know you’re out there by building link popularity. What’s ‘link popularity,’ you ask? It is the sum total of external web pages with links pointing to your site. This includes all the sites most webmasters target: search engines, directories, related sites, and unrelated sites.
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