Content And Links Share the Kingdom
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If you run one or more web sites, youíve probably heard it said many times: ďContent is king!ĒThe thinking goes something like this: if you provide lots of high quality content on your web pages, it will attract lots of visitors who will buy from you and spread the word to others. Youíll end up Ďking of the hillí in your particular niche.
Letís examine that notion a little more closely. For existing sites that already have listings in search engines, links on related sites, directory listings, etc., content is the thing that brings visitors back for more. If, however, you have a brand new web site, using a domain name that has not been previously used, whatís wrong with this picture? Simply put, itís this: the best content in the world wonít get you visitors if people donít know your site exists.
The Power of Link Popularity
Thatís where the equally important power of links comes into the picture. The webís foundation is the interlinking of web sites. Without links, every site would be a tiny island in a huge ocean that isnít on any map. At no time is this fact more starkly evident than when you unveil a new site on a new domain. Weíve all been there. Not only does your new site get zero traffic, you canít even hear crickets chirping Ė even they donít know itís there!
The solution, of course, is to let people know youíre out there by building link popularity. Whatís Ďlink popularity,í you ask? It is the sum total of external web pages with links pointing to your site. This includes all the sites most webmasters target: search engines, directories, related sites, and unrelated sites.
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