Color Me Blue - Because web design...
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Because web design convention suggests that links should be blue, visited links purple and active links red. Although nothing written in stone about link color, I believe that those conventional colors should used whenever they compliment site design.
I'd changed my own site links, Sage-Hearts.com, from maroon to blue sometime before and noticed a nice conversion rate increase.
Sure enough, that WAS the answer to Chris' site problems...
His conversions increased 1100% almost overnight JUST by changing his link color to blue.
In addition to being underlined, people expect links to be blue, and in some cases visitors may have problems with sites that don't conform to their expectations.
With the average site visit lasting only about 8 seconds, we don't have time to waste confusing our visitors with basic site navigation. Use blue links if possible to keep your navigation instantly recognizable, unambiguous and consistent.
© Copyright Rosalind Gardner, All Rights Reserved.
About The Author
Article by Rosalind Gardner, author of the best-selling "Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online". To learn how you too can succeed in Internet and affiliate marketing, go to: http://NetProfitsToday.com.
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