Color Me Blue - I knew I...
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I knew I was picking at straws, but during our first session, I made a host of recommendations for improvement, which included:
a domain name change
a background color change
reformatting the page table size
rephrasing offers more positively
adding relevant graphics and photos
dropping poor performing merchants
adding a newsletter
adding new products
redirecting non-buyers to additional offers
Chris implemented all my suggestions as well as a few of his own. After giving the new version a few weeks to prove itself, we scheduled our second teleconsulting session. I was anxious to hear how well the site was now performing.
You can appreciate my dismay when Chris told me that his sales had actually dropped!
I reviewed his site again, and it suddenly struck me... he should try blue links!
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