Color Me Blue
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Chris, a new consulting client, asked me to help him increase sales on his affiliate marketing site.
As he was describing his site and the problem, I thought, "This is going to be a quick fix."
How wrong I was!
His site was excellent. Other than a few minor points, it followed all my basic rules for a successful affiliate marketing site.
The site was focused around a single theme in a profitable niche, with an excellent selection of high-priced, high-commission products.
Chris had gone the extra mile to have his site professionally designed, and it was simple, elegant and user-friendly, employing consistent navigation and a nifty database-driven search results system.
He was working directly with his merchant partners to create ad copy that offered his visitors the best possible deals.
And he was advertising in the pay-per-click search engines to drive tons of targeted traffic, and using hundreds of keyword listings with brilliantly worded titles and descriptions.
So, why on earth were his sales so low?
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