Choosing the Right Colors for Your Web Site - Make sure you...
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* Make sure you always perform a readability test for your web site. Use different shades of one color and, above all, pay attention to the harmonization of the different colors you use.
Colors and People
Keep in mind that responses to colors vary according to factors such as gender, age, or cultural background. You need some serious market research in order to make your site appealing for the exact category you're targeting.
Old vs. Young People
People of different ages have different reactions to colors. People past a certain age will find web sites with more sober and restrained (and therefore relaxing to the eye) colors more attractive. Youngsters, on the other hand, will appreciate more vivid and brighter colors, in keeping with their general attitude. Make the distinction between mature and young audience by using the appropriate colors for each category.
Men vs. Women
People also have preferences according to their gender. Thus, men tend to prefer blue and orange to red and yellow, while women prefer red to blue and yellow to orange. Also, remember that it has been proven that women are able to perceive considerably more colors than men.
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