Choosing the Right Colors for Your Web Site - Here are a...
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Here are a few tips that you should consider
* Use a palette of colors found in nature. They are more pleasing than any of their artificial counterparts. Combine them in order to get the emotional response that you want to get from your visitors. Unnatural colors, such as bright greens, blues or reds usually cause eye fatigue and chase visitors (i.e. prospects) away
* Create a strong contrast between a page's background and its text. The best combination for readability is black text on white background, but there are other excellent combinations also. Besides white, other effective web site background, colors are dark blue, gray and black.
* Avoid pairing blue and red, or blue and yellow. Green text on red background or red text on green / blue background are also choices that you shouldn't make, because such combinations usually cause eye fatigue.
* Select up to five (some say seven) different colors and use them consistently throughout the web site.
* Avoid using the blue color for small texts and diagrams with thin lines. Apparently, the specialized eye receptors for blue are the least numerous.
* Be aware that there are lots of people with color perception problems, so it might be quite difficult for them to perceive the message transmitted by your site the way you want them to.
* While some colors are dull by themselves, such as black, or gray, their juxtaposition with, for example, orange, can create outstanding effects.
* Use white spaces to balance the other colors from your site. It will make web pages easy on the eyes.
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