Choosing a CMS (Content Management System) - Does the system...
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Does the system support static pages?
One wants the pages to appear static to the search engines and be able to display without any types of session variable, or other identifiers needed to help build the pages. For example, the page called:
will not perform as well as a page called
Not only will search engine spiders tend to leave a site when they see “seesionid” (because session ids tend to catch them in a never ending loop on the site) but the static pages tend to perform better in search results than dynamic pages. Even more so in highly or even moderately competitive search markets.
How flexible is the folder structure?
One should have the ability to organize the files the way they see fit. Ideally, it would be best if all the pages could reside in the root folder, or at the very least one should have the ability to organize them in subfolders off the root. It is generally accepted that all the site’s pages be no more than 3 folders deep. This is because the deeper the pages reside, the lower their relevancy is considered to be by the search engines.
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