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Choosing a CMS (Content Management System)
By: Rob Sullivan
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    Table of Contents:
  • Choosing a CMS (Content Management System)
  • If the answer...
  • Does the system...
  • What platform does...

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    Choosing a CMS (Content Management System) - If the answer...

    (Page 2 of 4 )

    If the answer no to any of the above questions is “no”, then other options should be considered. Here is why:

    Search engines consider the folder depth when assigning values such as link popularity and inheritance. And while you can minimize link popularity loss through effective navigation, ultimately the folder depth will impact your performance.

    This goes back to the “old days” of the web, when many sites were hand coded and file and folder structure were managed by the webmaster.

    Generally, less important content, or content which changed infrequently, was placed deeper in the site. Search engines soon figured this out, so appropriately assigned value to those pages. As such they continue to use this logic today when assigning values to pages.

    Does the system support unique meta tags?

    A site need unique meta tags because pages perform better on search engines if they are all unique – that not only means unique text content but unique meta tags that match the text content. The CMS should also have the ability to easily go in and modify the meta tags and content to help improve search engine rankings, and ultimately traffic (and hopefully sales).

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