Choosing a CMS (Content Management System)
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Content Management Systems (or CMS) have been in use on the web for some time now, however up until recently very few systems were considered search engine friendly.
The foundation of most CMS systems is simple: First one creates a template which will be used to display your pages. In general, one template is all that is needed for an entire site. From there one uses the provided software to add content to the site. This usually means entering the content in some form of dashboard. When completed the data is written into a database. When a site visitor requests a page, it is usually created “on the fly” by pulling the appropriate data from the database and displaying it in the template.
With that description of a CMS system in mind, one must consider what the CMS can do for them. Therefore some questions needs to be answered by the CMS provider:
Questions To Ask:
How search engine friendly is the CMS system?
There are a few CMS which are designed with search engines in mind. By search engine friendly one must know if it support unique meta tags for each page and are these tags easily modified? Can the CMS display static pages or does it require session variables and other dynamic variables to work properly? Can one apply a customizable file structure to the system or is it set to a default? In other words, can the system organize files in the top 2 or 3 folders, or does it bury content in some long obscure path like:
http://www.somesite.com/folder1/folder2/folder3/yet-another-folder/why-not-one-more-folder/filename.htm?
Next: If the answer... >>
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