Choose And Use the Best Colors - Brown – Suggests effectiveness...
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Brown – Suggests effectiveness, politeness, richness, and helpfulness. Brown is the color of earth, and is abundant in nature.
Gray – Suggests earnestness, authority, and practicality. In business it suggests traditional and conservative.
Pink – Suggests softness, sweet, femininity, well-being, innocence, and nurture.
Purple – Suggests dignity, spirituality, royal, luxury, wealth, authority, mournfulness, and sophistication. In business it is upscale. Purple is favored by the artistic.
Orange – Suggests playfulness, pleasure, cool, warmth, cheer, vibrant, strength, endurance, and ambition.
Yellow – Suggests sunshine, warmth, cheer, happiness, cowardice, and jealousy. In business it is appealing to intellectual types and is good for accents. Yellow enhances concentration, increases metabolism, and is the most difficult color for the eye to take in.
Gold – Suggests expensive, and prestige.
Silver – Suggests cold, scientific, and prestige.
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