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WEBSITE CONTENT

Choose And Use the Best Colors
By: Andrew Eaton
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    2005-07-05

    Table of Contents:
  • Choose And Use the Best Colors
  • Given the fact...
  • Brown – Suggests effectiveness...
  • Whenever you begin...

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    Choose And Use the Best Colors - Given the fact...


    (Page 2 of 4 )

    Given the fact that people respond more to non-verbal cues than verbal cues, it’s all-important that you choose the corresponding colors for the emotional trigger you want to trip. The following colors are associated with certain emotions or qualities in North American culture.

    White - Suggests truthfulness, purity, clean, devotion, mild, and contemporary. White is the best color for a background color on the web. For business it can be refreshing and sterile.

    Black – Suggests elegance, boldness, power, authority, seductive, evil, sophistication and classic. Black is the ideal choice for text on a light background. It is hard on the eyes when used as a background on web sites.

    Red – Suggests strength, sex, excitement, passion, speed, danger, aggressiveness, and demands attention. In business it is associated with debt. Red is the most emotionally intense color. It stimulates a faster heartbeat and breathing.

    Blue – Suggests security, trust, reliability, coolness, faithfulness, belonging, and dignity. Blue is the most popular color. It is the second most popular color. In business it suggests fiscal responsibility and sanctuary.

    Green - Suggests abundance, health, fertility, freedom, healing, nature, growth, jealously, and cool. In business it suggests status and wealth. It is the easiest color on the eye.

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