Business Web Content Writing Success: Scan-Ability - Any web content...
(Page 5 of 5 )
* Sections. Any web content longer than 250 words should be divided into sections based on main ideas, with each section having a descriptive heading. Even briefer content can be divided into sections, though most commonly, the simplest way to organize shorter content is with lists. Content over 500 words can put one or two sections each on separate web pages.
* Lists. Multiple facts, ideas, items, or any multiple anything that have any kind of logical relationship among each other should be placed in unordered (bulleted) or ordered (numbered) lists if they have any importance at all. For instance, this list of features of scan-able web content merits a list, while "facts, ideas, items, or any multiple..." was less important and so was just written out.
The most exciting part of optimizing content with sections and lists is that you can optimize existing content without changing a word: no pencil-chewing over the right word to use, no consultation with the legal department, no readjustment of keyword densities (though adding headings might shake things up a bit).
To make content as scan-able and successful as possible, you need to go deeper into issues such as logical organization, keywords, sentence structure, and word choice. But simply re-structuring content into sections and lists will provide a big boost.
About The Author
Check out Joel Walsh's in-depth guidelines for scan-able website content: http://upmarketcontent.com/web-content-handbook [Reprint this article! Requirement: live link for last URL; use anchor: "website content" OR include this bracketed message. Permalink/TrackBack: http://upmarketcontent.com/web-content-scan.htm]
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |