Business Web Content Writing Success: Scan-Ability - Less-literate visitors...
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Less-literate visitors (i.e., those for whom reading is a slow chore) cannot scan content because they simply cannot parse text (i.e., make sense of it) fast enough. Yet I firmly believe that scan-able content will usually be easier to read word-for-word than traditional writing. Scan-able content places important ideas first, so someone reading word-for-word will comprehend more even if he or she doesn't make it all the way to the end of the text. Scan-able content avoids superfluous niceties that would waste a slow reader's time.
Version two (scan-able mode especially for the web):
Who Scans Website Text?
A large majority of web users prefer scanning for main ideas over reading word-for-word:
* Nearly all fully literate users scan--and web users disproportionately tend to be fully literate.
* Even highly literate users who are inclined to read a page word-for-word will scan it first to make sure it will repay their investment of reading time.
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