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Building a better Brick-and-Mortar with the Billion-dollar Web
By: Donald Lee
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    2005-05-15

    Table of Contents:
  • Building a better Brick-and-Mortar with the Billion-dollar Web
  • What's great about...
  • A chain reaction...

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    Building a better Brick-and-Mortar with the Billion-dollar Web - What's great about...


    (Page 2 of 3 )

    What's great about the business side of the Web, however, is that your old-fashioned know-how translates quite well on the Web. A great example is the timeless merchant adage: "Location, location, location." This saying holds true on the Web, too. You can place your store's site in a spot on the Web where no one will discover you, or you could position it on a "busy corner" on the Internet.

    One such spot are online classified sites. These sites provide similar services as you would get from a newspaper classified. Sellers can place ads online that describe a particular product for sale. Buyers browse these ads and contact sellers when they're interested. Online classifieds, though, are far more dynamic. They allow a merchant to display dozens, if not hundreds, of their goods with pictures and descriptions. And believe it or not, some online classified sites allow you to do this for free. Yes, that's free with an F.

    The benefits don't stop there. As a merchant on a classified site, you can enjoy:


    A store that never closes. Your goods are for sale 24 hours a day, 7 days a week, 365 days a year. The Internet never turns off.

    A mall of online shoppers. Think of a classified site as a virtual shopping mall, with your grouping of ads under your own virtual storefront. By having a storefront, this allows you to have your own web page and listings, under the umbrella of the classified site.

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