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Building a Content Rich Website - Part 4
By: Byron Stuart
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    2007-03-21

    Table of Contents:
  • Building a Content Rich Website - Part 4
  • However when a...
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    Building a Content Rich Website - Part 4


    (Page 1 of 3 )

    The importance of adding dynamic content to your websites.

    You should add dynamic content to your website because when done well it will ultimately provide visitors to your site with a richer and more enjoyable experience. So what exactly is dynamic content? Well firstly you need to understand what a static page is. It is simply a page that does not change whenever somebody views it, that is every time the page is viewed the content will be exactly the same, unless of course you go and take some action to manually update it yourself.

    A dynamic site has some or all of it's pages put together in such a way that each time a visitor views those pages they will get at least some different content to the last time they viewed it. This can be done in several different ways and I will go through a few of them so that you get an idea of how it's done.

    The first, most obvious and probably the most common way to do this is to add an RSS Feed (or more than 1) to the pages you want to have dynamic content. Just to confuse you there are 2 different ways to do this. You can use Javascript or PHP code to publish your chosen RSS Feed(s) in a human readable form. To the human visitor these 2 methods will be indistinguishable and will achieve the same result, that is the display of fresh, constantly updating content on the chosen pages. However when it comes to the all important search engine spiders and robots that index your pages there is a very important difference. Search engine spiders and robots do not read Javascript or interpret it, they basically just skip over it, so it doesn't matter what the code does (or doesn't do), everytime your pages are visited by a search engine the Javascript will not affect the evaluation of your content.

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