Building a Content Rich Website - Part 2 - If the answers...
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If the answers are readily available (web, library etc) then you can simply reproduce those answers (being careful not to infringe copywrite) on your site. If the answers are hard to find then this signals a great opportunity for you to get the answers, possibly even a potential product you could create!
Another way to research your target market is to set up a survey on your site and do some targeted advertising requesting people to help you with some market research. You'll be pleasantly surprised at how many people who are struggling to find answers will be willing to do this. It is best to be upfront about your intentions for collecting the market research. Why not just tell them that you are going to answer their questions once you've determined the issues that are of the most importance to the target audience. The reward for those who are generous enough to fill out your survey is they will be glad for the new content you provide and you could even give them a free copy of your new product if you create one. If you do have a product this also gives you a potential source for obtaining the all important testimonials you need for your sales copy when you officially launch it.
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