Building a Content Rich Website - Part 2
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Lots of quality content is the key to lots of traffic. What does this mean and why is it so?
Derek Gehl (from http://www.marketingtips.com/) says that the vast majority of people surfing the net are are looking for information. This also means that they are not looking to buy. It then follows in most cases that if they click through to a site that is obviously trying to make a sale they are unlikely to stay on that site.
So how do you provide visitors to your site with the sort of content they're looking for? Firstly you need to find out the sort of questions that your target market is asking. Once you know those sort of questions you can set about finding the answers either yourself or paying someone to do it for you.
It is worthwhile at this point to check that you actually know your target market well because if you don't know what you're aiming at then how are you going to hit the target? You should also be careful not to target too broad a market because then you will have a lot of competition, potentially limiting your ability to make money. Do some keyword research (a good place to start is http://inventory.overture.com/d/searchinventory/suggestion/) to help you find out if you should narrow your target market.
How can you find out the sort of questions your target market is looking to find answers for? There are several ways you can do this. One of the easiest ways is to spend time in user forums specific to your target market. In those forums you can easily read the sort of questions people are asking.
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