Building a Content Rich Website - Part 1
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This article series will focus on the importance of building a "content rich" website and why this is the best way to benefit your visitors and make you more money online.
There is a lot of talk these days about the "Google Slap" and how it has changed the internet marketing landscape and how people should build their websites from now on. It has been true that many people have had great success in the past with the so called no-work websites, building a network of them using automated tools. These sites work on the principal of creating vast areas of "virtual real estate" in the hope of attracting traffic and then generating revenue from people clicking through Adsense ads and the like. The idea being that if you have thousands of pages each generating a few cents here and there that it adds up to good money.
The potential problem for the people that have adopted these methods is that the "Google Slap" is all about focusing on the real visitor experience of someone visiting your website. Google is actually getting human reviewers to have a look around sites (presumably they have to be high ranking sites or why would they bother) and rate them on the basis of whether the visitor is actually getting the information they were searching for. If your site is not deemed to be delivering satisfactory content then your site ranking will be downgraded and you could even possibly have your site delisted.
Apart from the human reviewers Google also has the ability to automatically monitor the time that someone spends on a site after clicking through from a Google search.
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