Branding With Banners - Fees range from...
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Cool Banners: (http://coolbanners.com): Fees range from $50 for smaller button-type banners to $300 dollars for interactive html banners.
Strategic Solutions: (http://www.ss-banners.com/ ) Standard size banners (486x60) as static, html, animated or flash. Prices range from $75 - $300 plus a "rush fee" of $200 for 24 hour turnaround.
Where to Place Your Banners:
You know where to start, now you have to decide where to put those banners you are swapping. It is better to link to a sub page than your homepage so target the offers on your banners (Not leaving off your logo or name though!) to specific pages on your site.
Do you offer a newsletter?
Great! Put that information on a banner and link it to your sign up page.
Do you sell software?
Put that on a banner and link it to your software description / order page. And so on until you have people coming in from all over.
If you have created your site correctly with links to all the other pages easily accessible on every page, then visitors will find your other content even though they did not come in from the "front door".
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