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Boost Your Sales Copy With One Simple Tweak
By: Palyn Peterson
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    2005-05-13

    Table of Contents:
  • Boost Your Sales Copy With One Simple Tweak
  • Now, let's get...
  • hen you write...

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    Boost Your Sales Copy With One Simple Tweak - Now, let's get...


    (Page 2 of 3 )

    Now, let's get on to the code! For this example, we are going to be using an HTML file named "choppers.htm".

    Open up "choppers.htm" in your favorite editor. Now, where ever you want the subscribers first name to appear, put this code: "" (minus the quotes), and wherever you want their last name to appear, put: "" (again, minus the quotes).

    Do you see the "$a" in the first bit of code and the "$b" in the second? For every custom variable you want to appear on your web page, just put that little bit of code with a different letter.

    To explain it a little more, for every place the subscribers first name should appear, put "". For every place the subscribers last name should appear, put "". For every place the subscribers email address should appear, put "". And so on and so forth. Yes, you can use each bit of code as often as you want. No, it doesn't really matter that the first name is using the code with "$a" -- it could be "$h", "$p" or even "$z", just as long as each custom variable uses a different letter.

    Now you will need to rename "choppers.htm" to "choppers.php". Some HTML editors do not open up .php files, so I suggest only doing a "save as" to a .php file. That way, you will still have "choppers.htm" to edit whenever you need to, then just do another "save as". Upload the .php file to your web host.

    Now we need to create the link the subscribers will click on to get to the newly created "choppers.php" file. For this part, you need to know what codes your newsletter managing service/script/program uses to customize your emails. Just for this example, let's say two of them are ;First-Name; and ;Last-Name;.

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