Battling Internet ADD: Ten Tips for Writing for the Web - Hyper about links...
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7. Hyper about links
Use them as aids to navigation, but do not overuse.
Hyperlinks are the fundaments of the Web, after all. They are the codex, why it's a web, so that you can follow links from place to place to place to place, all interwoven. Okay. Just don't overdo it. Too many links are like too much caffeine. You get the jitters, it's hard to keep your mind on point, and all that bouncing makes your stomach a little woozy. Use links to enhance, not scatter, the experience.
8. Smooth or Extra Chunky
Just enough information makes visitors feel refreshed!
Chunk your content into easily digestible portions. My brother-in-law-the-restaurateur talks about "plate coverage," making sure the beans and the catfish and the French fries coexist in harmony and balance. Portion control for your visitors comes from teasers and intro paragraphs and "Learn more…" and "Read article…". Chunking your content gives visitors a taste, rather than a force-feeding.
9. Think with your eyes
Use visual cues and graphical elements to strengthen content. Graphics happen. White space happens. It's okay. Work with your designers to bring (even more) life to your words. And as important, make sure that your words fit with the other elements of the page. You're not writing your novel here. A Web page is a collaborative effort.
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