Battling Internet ADD: Ten Tips for Writing for the Web
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1. Write for a reason: Get to the point. One of the basic references for Web design is Steve Krug's, Don't Make Me Think.My book for Web writers (not yet available in stores) will be called, Don't Make Me Yawn. The Great Democracy that is the Web has spawned far more spam and yammer than thoughtful prose. Don't fall in love with your own voice. Make sure every word supports the message.
2. Write for “scanners”
The five-second rule applies, only make it shorter.
Visitors look at a Web page, then they read it. Think of your page as the cover of a magazine. A visitor will first absorb the total picture, then kick into reading mode and skip tra-la from headline to headline until they find, a) what they're looking for, or, b) something better. Don't lose the scanners with deathless prose.
3. Get engaged
Lively writing will draw visitors to your message.
I know you're trying to be precise. I know you're trying to be complete. I know you need to get the whole message across. I know. Believe me. I'm reading it and trying to...zzzz.
Give long content a good home.
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