Autoresponder Services Improve Your Profits - Tracking Capabilities...
(Page 2 of 3 )
2. Tracking Capabilities: The autoresponders that come with your web host don't have built-in tracking capabilities. Tracking customer response with paid autoresponder services can lead to more effective advertising campaigns.
3. Deliverability: A very large number of your newsletter subscribers are not getting your newsletter if it is sent using your web host's mailing list program. Improving newsletter delivery with paid autoresponder services will improve your bottom line.
4. Legal Protection: Since the e-mails you send are hosted on the autoresponder service's servers, you are insulated from false accusations of sending spam (unsolicited commercial e-mail). Protect yourself legally with paid autoresponder services.
You could also consider buying an autoresponder program (or script) that will allow you to run unlimited, sequential autoresponders from your websites. However, they can be expensive, require some technical skill, and still have some disadvantages.
For example, since you are hosting your own autoresponders, you might still have issues with deliverability and legal protection.
More Website Content Articles
More By Jase Dow