Article Syndication - A New Vehicle for King Content
by Sharon Housley
Creating Content
New websites are being launched daily. In order to compete, webmasters need to find alternative ways of producing themed websites. Highly focused articles are often sought by wembasters. Why? Because content on the web is still king! In order to attract search engines and site visitors, webmasters rely heavily on providing new, innovative and fresh content. If the web site content is rich, visitors will come. If the website content is updated regularly, visitors will return. When evaluating a website's traffic it is easy to see that the low cost of syndicated content can increase a website's value. Sites that contain multiple pages related to a specific topic increase the likelihood of being 'found' when a variety of search phrases are used for that topic.
By creating a niche resource, webmasters are viewed as industry experts and their websites are more likely to receive incoming directory links. A number of publishers provide free content, the only stipulation being that the webmaster serving the content must include the author resource box. Webmasters utilizing free content can easily create portals teeming with themed content.
Unlocking the Key to RSS
Many webmasters are struggling to find fresh, innovative content while other savvy webmasters have realized the potential hidden within RSS and are adopting the technology at a maddening pace. By utilizing RSS, webmasters can tap numerous free content sources with very little effort. RSS truly is a webmaster's key to free content.
Webmasters interested in taking advantage of RSS have a number of resources available to them:
GoArticles is a free content article directory with more than 20,000 articles available for syndication. Recently GoArticles added a feature that will allow webmasters and site owners to add dynamically updated article headlines to their sites by simply adding a single line of java script into their webpage. More than 100 articles are added daily to GoArticles. The content is refreshed and indexed every 3 hours, so new articles are updated on the site 8 times a day. Webmasters looking for content can include theme-based RSS feeds into their site, using java script supplied by GoArticles. The java script accesses an RSS feed that contains the article headlines on the GoArticles site.
GoArticles has 64 article categories, making it easy for webmasters to find content that suits their interest. Webmasters can select either the most recent articles in a specific category or the most popular articles in a specific category. As new articles are added to the GoArticles directory, the content on the websites using the java script will dynamically update.
Additional details at: http://www.goarticles.com
Example of a site using GoArticle's feed - http://www.small-business-software.net/goa-seo-headlines.htm
Another article resource webmasters may find useful is Article Central's tracker script. Webmasters can easily insert java script into their website to list all of Article Central's new articles or site owners can customize the tracker code to list only those articles chosen from the article repository's article category list. Articles relate to web development, design and technology-related issues and are updated daily.
Additional details at: http://thewhir.com/find/articlecentral/tracker.asp
Example of a site using Article Central's feed - - http://www.softwaremarketingresource.com/articledirectory-headlines.htm
Content syndication is a win-win for both the publisher and the webmaster. As a result of these new distribution opportunities provided by GoArticles and Article Central, publishers will receive increasingly more exposure for their articles and webmasters will have a new source for fresh content.
Webmasters interested in creating dynamic content from other free sources can use the free service provided by Feed2JS. All webmasters need to do in order to display the RSS feed on a website is enter the URL of the RSS source. Feed2JS creates java script that can be inserted into the HTML of the site owner's webpage. Webmasters are also given control over how their content is served, meaning they can customize the look and appearance of the headlines.
Additional details at: http://jade.mcli.dist.maricopa.edu/feed/index.php?s=build
Example of site using Feed2JS - http://www.feedforall.com/rss2java-rssblog.htm
Search engines are increasingly looking for theme-based portals by having specific targeted content where Webmasters are likely to be defined as industry experts. RSS is a free and easy way to promote a site and its content without the need to advertise. RSS is defined specifically for syndication; in fact the acronym RSS stands for Really Simple Syndication. This means that webmasters serving RSS content do not need to negotiate complicated content sharing partnerships in order to use content contained within an RSS feed.
In order to completely understand the power and potential of RSS, webmasters may want to visit the following resources:
RSS Specifications - everything you need to know about RSS - http://www.rss-specifications.com
Feedster - locate RSS feeds that are topic specific http://www.feedster.com
FeedForAll - create RSS feeds from your own content http://www.feedforall.com
RSS4U - free online RSS reader http://www.rss4u.com
FeedDemon - desktop RSS reader - http://www.feeddemon.com
About the Author:
Sharon Housley manages marketing for the NotePage http://www.notepage.net and FeedForAll http://www.feedforall.com product lines. Other sites by Sharon can be found at http://www.softwaremarketingresource.com , and http://www.small-business-software.net
**********************************************************
This article may be used freely in opt-in publications and websites, provided that the resource box is included and the links are active. A courtesy copy of the issue or a link to any online posting would be greatly appreciated send an email to sharon@notepage.net .
Additional articles available for publication available at http://www.small-business-software.net/free-website-content.htm
**********************************************************
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
More Website Content Articles
More By Developer Shed
 developerWorks - FREE Tools!
|
As businesses grow increasingly dependent upon Web applications to provide services to customers, employees and partners, these complex applications become more difficult to secure. Although traditional security solutions protect Internet infrastructure layers, they do not guard against HTTP and HTML attacks. Many organizations that conduct security testing still deploy applications that allow attackers to manipulate their logic and wreak havoc on their business. To mitigate this risk, development and delivery teams must address Web application security throughout the lifecycle, addressing the many layers detailed in this paper.
FREE! Go There Now!
|
|
|
|
Learn how you can extend modern application lifecycle management to IBM System z through the IBM Rational Software Delivery Platform (SDP). The Did you say mainframe? e-kit includes podcasts, webcasts, tutorials, white and red papers, demos, and articles designed to help ease the challenges of modernizing your enterprise. This complimentary kit for mainframe developers is a practical, how-to guide for making the most of an existing development environment, including the skills and infrastructure already in place at an established enterprise.
FREE! Go There Now!
|
|
|
|
Join us for this web seminar to learn how you can defend your web applications from attack. Learn about the 3 most common web application attacks, including how they occur and what can be done to prevent them. We’ll also discuss manual versus automated approaches for scanning and identifying web application vulnerabilities and how IBM Rational AppScan, an automated vulnerability scanner, can help you automate more of what you are doing manually today.
FREE! Go There Now!
|
|
|
|
This tutorial shows new users of IBM WebSphere Business Monitor Version 6.0.2 how to perform the "Hello World" equivalent for monitoring business process applications. It is intended to help you get familiar with the capabilities of the product.
FREE! Go There Now!
|
|
|
|
XML has become a common way of storing business data as flat files and many data server vendors including IBM have provided ways to store this data within relational database systems. Increasingly collections of XML files are accessed like databases using an xQuery and other XML standard mechanisms. Businesses find the need to combine the traditional tabular structured data with XML formatted data. In this webcast, you’ll learn about IBM’s WebSphere Federation Server technology, which provides users with the ability to integrate these two data formats.
FREE! Go There Now!
|
|
|
|
Try the latest version of IBM Rational Manual Tester V7.0.1 by downloading a free trial from IBM developerWorks. This manual test authoring and execution tool promotes test step reuse to reduce the impact of software change on testers and business analysts and addresses the needs of teams performing at least a portion of their testing manually.
FREE! Go There Now!
|
|
|
|
You can now evaluate IBM Rational Asset Manager V7.0 online without installing or configuring it on your own system! Rational Asset Manager helps create, modify, govern, find, and reuse any type of development assets, including SOA and systems development assets. Rational Asset Manager helps you reduce software development costs and improve quality by facilitating the reuse of all types of software development-related assets. Visit developerWorks to learn more about this product and register to explore its capabilities online.
FREE! Go There Now!
|
|
|
|
IBM Lotus Notes 8 provides a wide range of developers the ability to provide customized, integrated user interfaces via composite applications and via custom sidebar and toolbar plug-ins. This webcast provides you with tips and techniques to use with out-of-the-box capabilities of Lotus Notes 8, and survey how you can share useful components within your own company and within a larger community.
FREE! Go There Now!
|
|
|
|
WebSphere Process Server delivers a unique integration framework that simplifies existing IT resources. Often, as IT assets grow to support business demand, so too does their complexity and manageability. In this webcast, we’ll discuss how WebSphere Process Server helps deliver an SOA infrastructure that provides a common model to orchestrate, mediate, connect, map, and execute the underlying IT functions. Discover how WebSphere Process Server simplifies integration of business processes by leveraging existing IT assets as reusable services without the complexities of traditional integration methodologies.
FREE! Go There Now!
|
|
|
|
Explore how Rational and WebSphere software enable enterprise documentation in SOA environments. Specifically, a new integration between IBM WebSphere® Business Modeler and IBM Rational® Method Composer software can help technical writers more easily keep enterprise operations manuals in sync with changes that are made to business processes, resulting in more accurate and timely documentation that benefits the entire enterprise.
FREE! Go There Now!
|
|
|
|
All FREE IBM® developerWorks Tools!
|
