Are You Content With Your Content? - Equate your web...
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Equate your web copy with a highway billboard. Surfers are cruising by, no heavy reading is going on here. Just trust me on this one, Smarty Pants.
4. Tell Them How It's Done.
Another common content error: letting your reader know what he CAN do, but never telling him HOW to do it. Today's web has everyone falling all over themselves to give away free information. If you do not inform your reader with the basics of how to accomplish a task, perform a function or use a new tool, I guarantee he will find out from someone else.
5. Be a Branding Whore!
Spend enough time hanging out in online networks, and you will recognize the Power Players by their ID Badge - that signoff that distinguishes what they do and lists their URL. Brand your business in every single email, article, forum post and blog entry that you write. NEVER assume that everyone in the group knows you.
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