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An Editor Spins Her Thoughts about Web Content
By: Jase Dow
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    Table of Contents:
  • An Editor Spins Her Thoughts about Web Content
  • When Web content...
  • Here are more...
  • Copyeditors can be...

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    An Editor Spins Her Thoughts about Web Content - Here are more...

    (Page 3 of 4 )

    Here are more ways in which a professional copyeditor can benefit your business, in addition to making suggestions about text additions, deletions, and clarifications:

    - An editor writes “zingier” headlines – so potential customers will be drawn into your Web site by the zinginess
    - An editor breaks up dense paragraphs – so potential customers will actually read your copy because it is easy to read
    - An editor introduces correct punctuation and good grammar – so potential customers will be convinced that your product or service is high quality, since the copy that advertises it is high quality
    - An editor has ideas about when to italicize or boldface words or phrases – so potential customers will be interested in reading the text

    Web site text is different from magazine articles and book chapters. The pages are smaller, the paragraphs are shorter, graphics or photographs often accompany the text. Web site “visitors” are assumed to have a shorter attention span than book or magazine readers.

    This means that a reader spends just a few minutes reading the text at your Web site. It makes sense that you will want to present your company or services in as professional a light as possible.

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