An Editor Spins Her Thoughts about Web Content - When Web content...
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Horror Stories about Unedited Copy
When Web content is launched into the stratosphere raw and unedited, unfortunate occurrences happen:
- A national eNewsletter goes out with the headline “For Pubic School Educators” (the “l” is often left out of that pesky word Public)
- “And as we stand on the toes of those who have gone before us…” appears in a scholarly piece (should be “stand on the shoulders”)
- A financial consultant offers a complimentary phone call (which would only have favorable news – the word here would be complementary)
- $25,000. instead of $250,000. in a document might cause a legal nightmare
- The non-word its’ (an apostrophe never follows its) works its way into an otherwise excellent story
- “We’d like to pedal your ideas” is sent worldwide in a magazine ad, and not just to bicycle owners (peddle is the operative word here)
How Working with an Editor Helps Your Business
Maybe you think that copyediting and proofreading are luxury items in your publications budget. Or that nobody will notice if a few mistakes slip through in your Web site copy. But truthfully, copyediting is a necessity and not a luxury, because people will notice mistakes in your copy.
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