Adding the Right Keywords to Your Website Content
by Megan Corwin

You've made your website, added a great title and keywords in the meta tags. That's it, right?

Not quite. There is another simple strategy to get more bang out of the content of your page – knowing what words people are using for their searches and then incorporating them into your website.

Here's a handy tool that will be your guide to finding those words:
http://inventory.overture.com/d/searchinventory/suggestion/

Let's step through an example for a candle business:
Type candle in the search box and the results return christmas candle, yankee candle, making candle, candle holder, and candle supply in addition to just the word candle.

How can a candle company business benefit from this knowledge? By working as many of these results into the site content as can be done reasonably.

For example, this business could post an article on their site and include links to their products. The content of the article could describe how candles are effective in *making* the *Christmas* season bright. Then launch into a *supply* list for items they will need for using candles to decorate the home for the holidays, and they type of *holder* to use for each candle.

See how easy that was to work these words into the website? This internet marketing solution is effective and simple. Try to make it a fun game to see how many words you can work into your text.

~~~~~~~~~~~~~~~~~~~~~~~~~~~
Megan Corwin is an internet marketing coach who helps work at home professionals grow their businesses. For more articles and advice about online marketing strategy and solutions, visit Megan’s website: http://www.wahwoman.com/

DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

More Website Content Articles
More By Developer Shed

 

developerWorks - FREE Tools!

NEW! Calling all CC Power Users – and those that would like to be! Join this Rational Talks to You teleconference, featuring Paul Boustany and Mark Krasovich, to speak to the experts about becoming a Rational ClearCase power user. Get a chance to ask your questions and learn tips and tricks for using Rational ClearCase in Agile development FREE! Go There Now!

NEW! Download DB2 Express-C 9.5 Visit IBM developerWorks to download IBM DB2 Express-C 9.5, a no-charge version of DB2 Express 9 database server. DB2 Express-C offers the same core data server base features as other DB2 Express editions and provides a solid base to build and deploy applications developed using C/C++, Java, .NET, PHP, and other programming languages. FREE! Go There Now!

NEW! Download IBM Data Studio V1.1 Visit IBM developerWorks to download the latest trial version of IBM Data Studio V1.1 at no cost. IBM Data Studio is a comprehensive data management solution that helps you effectively design, develop, deploy and manage your data, databases, and database applications throughout the data management life cycle utilizing a consistent and integrated user interface. Unlike other client-side data management solutions that focus on only one aspect of the application lifecycle or database administration, Data Studio complements the Rational Software Delivery platform, providing unparalleled flexibility for a heterogeneous data server environment across platforms. FREE! Go There Now!

NEW! Download IBM Rational Developer for System z Download a free trial version of IBM Rational Developer for System z, software that can help you deliver core development capabilities; the power of Java Platform, Enterprise Edition (Java EE); and rapid application development support to diverse enterprise application development teams. With comprehensive development tools to help create, deploy and maintain traditional enterprise and composite applications, Rational Developer for System z enables developers with different technical backgrounds to easily participate in important technology projects. FREE! Go There Now!

NEW! Evaluate IBM Lotus Sametime Standard V8.0 Visit IBM developerWorks to download a free trial of the latest release of IBM Lotus Sametime Standard V8.0. Lotus Sametime Standard V8.0 is a platform for unified communications and collaboration that combines security features with an extensible, open solution including integrated Voice over IP, geographic location awareness, mobile clients, and a robust Business Partner community offering telephony and video integration. FREE! Go There Now!

NEW! IBM Rational Systems Development e-Kit As systems increase in complexity, communication between systems and software teams becomes more and more difficult. Now, there’s a way to improve product quality and communication.<br />Read the “Model Driven Systems Development” white paper to see how. Also included in this kit are more educational white papers, customer examples, tutorials, informative Webcasts, and best practices for designing, building and managing systems.<br /> FREE! Go There Now!

NEW! Rational Build Forge Express eKit Rational Build Forge Express Edition is an automation framework that packages the latest enterprise-grade technologies into a reliable, flexible and robust configuration designed and priced specifically for small to midsize businesses. The new Rational Build Forge Express eKit provides you with valuable resources – including a case study, podcast, demo, and articles – to help you increase staff productivity, compress development cycles and deliver better software, fast. FREE! Go There Now!

NEW! Webcast: IBM Rational Build Forge - Beyond the Build The discipline of assembling and delivering software is maturing beyond standard developer-centric compile/test software builds. The end-to-end software development lifecycle is emerging as the new focus moves “Beyond the Build.” Join this on demand webcast to learn about methods for streamlining software delivery and key capabilities of the IBM Rational Build Forge framework for automating build and release management in environments of any size. FREE! Go There Now!

NEW! Webcast: Introducing the new Information Server and Solutions community: LeverageInformation User communities play an important role in communication and collaboration around products, solutions and other areas of special interest to members. Successful communities are able to provide the right mix of content and services to deliver a value proposition that resonates with each audience. Join Tom Inman, VP of Marketing for Information and Platform Solutions as he introduces the new LeverageINFORMATION community. During this webcast, learn about the value provided by the community and how customers and partners derive value from the community in addressing their own technical and business challenges. FREE! Go There Now!

NEW! Whitepaper: Achieving consistency between business process models and operational guides Explore how Rational and WebSphere software enable enterprise documentation in SOA environments. Specifically, a new integration between IBM WebSphere® Business Modeler and IBM Rational® Method Composer software can help technical writers more easily keep enterprise operations manuals in sync with changes that are made to business processes, resulting in more accurate and timely documentation that benefits the entire enterprise. FREE! Go There Now!

All FREE IBM® developerWorks Tools!