About Testimonials and Customer Focused Sites - Does your page...
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Does your page make you sound like a “used car salesman”? Does it inspire trust? Is it customer focused? Fine tuning your web page can be an ongoing task. Ask people to go over your page and get their input. Could you change a word here and there to make it more appealing? Is it convincing? Does it load fast? It is optimized? Would they buy from you? Does it come across as full of hype and empty promises? How can you make improvements to it?
In order to get attention, the message on your web page needs to stand out in the crowd. Make it “shout” a little louder than the rest with a powerful opening headline. Most of us are conditioned to reading the headlines on news stories. If the headline sparks our interest, then we tend to dig in deeper. The same is true with your opening headline on your web page. Make a strong visitor-oriented statement that prompts the user to want to read on…
Many pages promise you the world until you pay the fee. Then it is not unusual to be disappointed when you get the actual product or service that was so highly touted. Make sure that your page doesn’t fall into this category.
I once bought into a site that did a fantastic job in convincing me I was going to be rich just by virtue of accessing all this "secret" information and by having access to all these great "tools". $97 later, all I got was a bunch of "ad blasters", free classified ad sites and ezine blasters, FFA links and a bunch of stuff thrown together to create "volume" for the member's area. Most of the information was either ineffective or readily available with a couple of searches on Google and, ahem, Free!
So while your sales page should address the “What’s in it for me factor”, your actual product and service needs to satisfy the customer once they trusted you and parted with their hard-earned money. Disappointed customers rarely come back.
The most important word on your sales page should be the word “you” at all times. The most important content is the one that deals with your visitors needs.
My name is Mario Giordani. I’ve been marketing online since 1993 and many of my 40 web sites can benefit you. Feel free to distribute this article as long as all links are clickable and nothing is changed. You can reach me at ifsbos(at)aol.com. Let’s increase our page rankings by reciprocating links at http://milliondollardays.com/
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