About Testimonials and Customer Focused Sites - Testimonials should always...
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Testimonials should always be verifiable, i.e., contain a link to the person's page. The idea behind most testimonials is to take away all possible doubts about your product or service. Avoid something like:
" I tried this product and made $10,000 the first day. It is simply phenomenal..."
- Jack The Ripper, U.K.
The testimonial above could be totally fabricated and people know that. A better one is:
"I don't usually buy everything I see on the Internet but I took a chance and purchased this program. I made $150 my first week with 2 sales. A got an order from a lady in Washington and another one from a gentleman in New England. Neither one has returned the product. One of them emailed me and said: 'This product is fantastic, thank you!' I am really excited to be promoting your product and I think others will too!"
Mario Giordani, Webmaster
Which of the above testimonials sounds better and more convincing? The second allows you to send an email or visit the web site. While verification is not 100% guaranteed, it's much better than the first testimonial. If you use an online form to collect testimonials, you may be able to guide your clients to provide better formatted testimonials to get the “punch” that you want for your product or service. A testimonial with a photo gives you more credibility. Never use a fake photo, or the photo of someone you don’t know, for obvious liabilities reasons.
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