About Testimonials and Customer Focused Sites
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Think about it, when you browse any web site, you are basically trying to see what’s in it for you, whether it be information, news, products or services. All you want is to find, read or collect information that will ultimately do something for you.
If you run a web site, your web pages need to have a lot of content that is of interest to your visitors. Have you just found an exciting product or affiliate program to promote? Before you set up a sales page, write down all the benefits the product offers your users, then design your own page around those benefits.
Invest the time it takes to figure out how you can best approach your visitors so they see value in what you are offering.
There is a difference between features and benefits:
Roses are red. (Feature)
My wife gets ‘happy’ when I give her roses. (Benefit)
Want to make more sales? Give your visitors more than you take. Shower them with useful items such as articles, updated e-books, free memberships and services related to the theme of your web site.
After all, without user involvement and purchases, your web site becomes as good as an empty movie theater on Friday night. Your web site should get repeat visits and develop a loyal group of thousands of visitors. People will flock to your site when they get something out of it every time they visit.
One way to make your site more convincing and to gain the trust of your visitors is by using testimonials. Testimonials enforce the idea that it's O.K. for you to get your credit card out and make a purchase. It's a validation mechanism to induce trust and sales.
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