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8 Ways To Promote New Content On Your Website
By: Developer Shed
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    2004-09-24

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    8 Ways To Promote New Content On Your Website
    by Steve Nash

    Welcome to the never-ending world of website promotion!

    Never ending? Well, not only must you promote your site when
    you first create it, but then you must find ways to continue
    to promote it.

    And you must find ways to promote the site's new content
    too.

    This article covers 8 ways you can promote new site content.
    It assumes that you understand the basics of website
    promotion.

    ===== Side Bar =====
    If you're not sure of the basics, can I politely suggest you
    visit my own free website promotion guide
    - http://www.HowIPromoteMyWebsite.com
    ===== Side Bar =====

    Let's begin.


    1) Tell Your E-Mail Subscribers

    Tell the subscribers (or customers) on your mailing list.
    This is an easy first step to take, to promote a site
    redesign (or to promote new pages on your site).

    Your mailing list is your best opportunity to really go into
    detail about the new content, especially if this new
    content benefits them. (It does, doesn't it?) If you have
    built a good relationship with your subscribers, they might
    even tell you how good/bad the new content is.

    Always respond positively to this feedback.

    ===== Side Bar =====
    Don't have a mailing list? Maybe you should think about
    building one. There are plenty of free/cheap services that
    will let you send a newsletter. To find out more, read my
    article: Write A Newsletter To Get Site Visitors To Return!
    - http://www.howipromotemywebsite.com/publish-news
    ===== Side Bar =====


    2) Tell Your Friends, Family, Anyone

    Tell friends, family and others who are in your address
    book. Make your e-mail personal, and friendly and (better
    still) just talk about how your site now benefits or
    involves them.


    3) Tell The Newsgroups/Forums

    Tell the newsgroups and online forums about your new site.

    This strategy works best if you are a regular contributor,
    but there are many forums which contain a 'Review My Site'
    section.

    Again, if you focus on benefits, you have a much better
    chance of people visiting your site.

    A great place to find suitable newsgroups is
    - http://groups.google.com


    4) Tell The Search Engines?

    DON'T just blast your new pages to all the search engines
    and directories!

    This may well seem like search engine spam to them, and your
    new pages (or even your whole site) may get banned. Make
    sure you check each search engine's policy regarding site
    submission first. (For instance, some search engines (and
    most directories) only require that you submit your home
    page.)

    Search engine policies change regularly, so find out from
    others by visiting a search engine forum. An excellent place
    to find such advice is
    - http://www.searchengineforums.com

    Here's what I did. I built a site map, and added links to my
    new content to the site map. (I visited searchengineforums
    first, obviously!)
    - http://www.shoptour.co.uk/site-map.shtml


    5) Find Other Promotion Sources

    Search engines are not the only way to promote your site.

    For example, webmaster resource sites, freebie sites, and
    even Britney Spears and Harry Potter fanclub sites may all
    quite like to know about your new site content. Whatever
    your site is about, there's a site resource dedicated to it!

    For example:

    * Got a free SMS site, then add it to this site?
    - http://www.TextMeFree.com

    * Got a new worldwide competition, why not add it here?
    - http://www.loquax.com

    * Got a great freebie, add it here?
    - http://www.thefreesite.com

    Use your imagination, and do a search on Google.


    6) Write An Article

    Writing articles is a proven method of promoting new
    content. And there are so many sites willing to accept
    well-written articles.

    Don't think you know how to write an article? Just write
    about what you know or do. It *isn't* difficult, and writing
    articles can generate lots of website traffic. Here's an
    article (on writing articles) that can help!
    - http://www.howipromotemywebsite.com/write-articles.html


    7) Don't Forget Pay-Per-Click Search Engines!

    Using pay-per-click (PPC) search engines is an *ideal* way
    to promote new site content.

    You can either add more keywords to a current PPC campaign,
    driving visitors to your new pages, or you can start a new
    PPC campaign.

    Either way, you should have traffic visiting your new
    content in a matter of days (or immediately, if you use
    Google AdWords).

    These are the most popular pay-per-click search engines:
    - http://www.overture.com
    - http://www.espotting.com
    - http://adwords.google.com/

    And you can learn more about the basics of using pay-per-
    click search engines via my article: Pay Per Click To
    Guarantee Targeted Traffic!
    - http://www.howipromotemywebsite.com/pay-per-click


    8) Just Be Creative!

    Be creative, and re-use what you've already got!

    What do I mean by this? Well, it could mean getting people
    to visit your new content by:

    * Updating your newsletter welcome message, accordingly
    * Updating relevant email reports
    * Changing the content of a pop-up window
    * Creating a new email signature file
    * Sending a useful tip to a magazine or newspaper
    * Updating existing pages to link to your new content
    * Write a press release. (This article show you how!
    - http://www.howipromotemywebsite.com/press-release .)

    --

    As I say, website-promotion is never-ending; there are
    always more ways of promoting your site. Just make sure you
    do something to get people to visit your new web pages, eh!


    C Copyright 2002-2004 Steve Nash. All Rights Reserved.


    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    STEVE NASH is the author of the popular 7-day email course,
    Promote Your Site Every Day. Subscribe, for free, at
    http://www.free-website-promotion-course.net

    HIS BEST TIP? Subscribe to his monthly text mailing list
    that provides free Build- Promote- and Profit-tips
    http://www.shoptour.co.uk/webmaster.shtml

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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