6 Frightening Pitfalls of Ready-Made Websites - The concept looks...
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The concept looks great that you could have your own Mall for a mere $99. They have set up all of the products, shopping cart and done of all what appears to be the hard work. But again, how do you drive traffic to your website ? Not to sound like a broken record but people come to the web looking for information. They come to shop because they believe you have more information about your products and will provide a good buying experience for them. It would be important for you to have tips and ideas and testimonials on your website but you can't. And people can tell when your website looks like it was stamped out.
Another important variable that you need to look at is getting your visitors names and email addresses. If your company website did not come with an opt-in way for you to capture this important information, you have lost a valuable means of communicating with people.
So, to review, the biggest obstacles I see in having a ready-made website are:
1. Can't add or change content
2. They have a canned appearance that turns visitors off
3. No opportunity for growth or expansion
4. Can't place your own articles, ideas, tips or information
5. Can't offer anything new
6. Can't capture their name and email address
Now is all lost if you have a ready-made website ? Here are some solutions to still driving traffic to your website.
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