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WEBSITE CONTENT

6 Frightening Pitfalls of Ready-Made Websites
By: Jan Peterson
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    2005-08-03

    Table of Contents:
  • 6 Frightening Pitfalls of Ready-Made Websites
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    6 Frightening Pitfalls of Ready-Made Websites


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    A question I am asked everyday is "Do I need to have my own website built or can I use a pre-made one ? "Good question. Most people who ask this question are looking at shopping malls, affiliate programs, network marketing, or business opportunities to make money whereby the company gives them a website already built with the bells and whistles. My experience has taught me that having your own website built is the right way to go. I know, it costs a little more money but it is well worth it. Let me explain why.

    Let's say you have joined a network marketing company and as a part of signing up you get this gorgeous website that supposedly does all of the selling for you. On the surface it seems this is going to be the gateway to your fortune on the Internet. But most of the time, ready-made websites are just that: one big canned ad. They can provide some information to the prospective person looking at your company but they have far too many limitations.

    Let me give you an example. Nearly 70,000 people searched for the term "Network Marketing" last month. Wow! That's a lot of eyeballs looking for information on network marketing. So you of course know you have the best company and products or services. And you want to get in front of those 140,000 eyeballs on the Internet. Visions of success are dancing in your head but how do you drive this traffic to your ready-made website ? A cloned website is an eye soar to the search engines.

    The issue I see with ready-made websites is that driving traffic to it will be nearly impossible. Why ? Well, search engines love sites that are constantly updating or adding new information.

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