5 Reasons Why Headlines Are Crucial To Your Website`s Success - According to advertising...
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According to advertising legend David Ogilvy, 5 times more people read headlines than body copy. Although Ogilvy was talking about print advertising in general, the observation is certainly applicable to websites as well. With 5 times the readership, headlines have the power and capability to make any message many times more successful.
Why Headlines Are Crucial #2: Site Headlines Serve As Valuable Guides To The Busy Surfer.
Headlines reveal key details. They tip off readers as to what follows. They provide clear signals to help readers decide whether they should stick around for the full message, or dash off to something else Ė something better suited to their own special needs and interests. As a quick summary of the entire piece, the headline either attracts continued interest and readership, or they repel it. Without a headline, the reader is forced to wade through a portion of the text to understand the meaning. Forcing readers to do this is to risk losing them altogether. Itís sales suicide. In effect, having no headline will cost you at least 80% of your potential audience.
Why Headlines Are Crucial #3: Headlines Prepare The Reader For What Is To Come.
Headlines stimulate interest. They captivate, arouse curiosity and stimulate the desire for more. Itís the headline that starts the readerís motor running. A good headline sets up a feeling of expectation as the reader anticipates discovering more -- and canít wait to get it!
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