5 Reasons Why Headlines Are Crucial To Your Website`s Success
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With such visual and sequential prominence, it's little wonder why headlines are the number one key to an effective web site.
Without a powerful lead, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesnít capture attention and pull prospects into your sales copy, than your marketing effort is a total waste of energy and resources.
Nothing is more important to getting your message noticed than the first few words on a page. If youíre not allocating a sizable percentage of your time and creative effort to the headline used on each page of your website, you could be losing out on a large chunk of business.
Top copywriters understand this concept well. They know how essential it is to capture attention by literally stopping pre-occupied prospects in their tracks. It's the reason why headlines command so much of their collective creative effort.
Here are five good reasons why your site headlines deserve greater emphasis and attention:
Why Headlines Are Crucial #1: Headlines Are Natural Attention Getters.
The majority of online prospects are quick scanners. No one reads the body copy of a page without first reading and being pulled in by the headline. Headlines are the first thing your visitors see. They jump out visually and command attention. Headlines are leads set distinctly above the rest of the text. Often the typeface, size, and style used for headlines contrasts with that uses in the body copy. Itís a proven approach that naturally attracts eyeballs, virtually forcing interested prospects to grasp the message of the headline and to read on.
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