3 Copywriting Tips - How To Edit For Mass Appeal! - I am a...
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I am a very visual person, so I might write something like, " You've got a clear view of it in your mind's eye now, don't you? Suddenly, it appears you'll make your decision." I might go back and edit this passage to include a mix of the modalities. Perhaps..."This is really resonating (auditory) with you now isn't it? You've grasped (kinesthetic) all of the important points and you can see (visual) your choice."
By understanding people's patterns of perception, and how they view the world, you can make more of them feel comfortable when they arrive at your website. Your sales message will click with more buyers, and you'll see more sales!
“. . . anywhere is the center of the world.” Black Elk, Sioux Medicine Man
Copyright © 2006 Daniel Levis
About The Author
Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto, Canada. and publisher of the world famous copywriting anthology "Masters of Copywriting" featuring the marketing wisdom of 42 of the world's greatest copywriters, including Clayton Makepeace, Joe Sugarman, Joe Vitale, Bob Bly, and dozens more! For a FREE excerpt visit the below link.
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