14 Tips For Writing An Effective Online Survey - Plan ahead of...
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4) Plan ahead of time how you and your company will analyze the information before you send out the final version of the survey. This may affect your questions and format when you realize that the statistical analysis you need to perform cannot be done with these particular question results.
5) Use the simplest language possible and respect the respondent’s dignity when constructing questions. Your survey respondents will undoubtedly come from many different groups, and more often than not, are less expert in the field than you are.
6) Use neutral language. The online survey is being developed to find out what your audience thinks and is not a forum for you to air your perceptions or opinions.
7) Relax your grammar a bit so your questions do not sound too formal. For instance, the word “who” is often acceptable when “whom” is technically correct.
8) Be sure to ask only one question at a time and put them in a logical order. Questions like “If you scored less than 70% on the test and you have taken the test another time previous to this, what do you think would help you receive an 80% or above the next time you take the test?” will be difficult for respondents to answer and even more challenging for you to interpret.
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