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14 Tips For Writing An Effective Online Survey
By: Dana Fine
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    2006-04-03

    Table of Contents:
  • 14 Tips For Writing An Effective Online Survey
  • Plan ahead of...
  • Avoid double negatives...
  • Name your survey...

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    14 Tips For Writing An Effective Online Survey


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    Developing a useful, well-written online survey that extracts the information you need from your users can be a challenge.In this article, I will review 14 tips for creating a useful online survey.

    1) Write a brief, concise survey. Start with a mental framework that focuses on only what is essential to know. Ask questions only if the answers will give you the data you need and can use. If a question is not important enough to include in your report on the survey’s findings, then remove the question. Try to envision each question as its own specific theory that you are testing.

    In addition, research has shown that people skim and skip on the web because it is difficult to read lots of heavily condensed text on a computer screen. Most users do not want to scroll through a long page of text, so your online survey completion rate will be higher if the survey is short and succinct.

    2) Try to begin the survey with interesting questions. Interesting questions will inspire the respondent to keep reading and complete the survey.

    3) Develop questions with answers in the proper format for your purposes. For example, if you believe your students need more time to complete the questions in your lesson, ask, “How long did it take you to complete the unit and accompanying questions?” with various time intervals as possible answers. This is better than asking, “Do you need more time to finish the unit and accompanying questions?” with yes or no as possible responses.

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