10 Ways to Sabotage Your Website Traffic and Send Visitors Packing - Difficult to subscribe...
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5. Difficult to Subscribe: You should be asking your visitors to sign up for your newsletter or e-zine and make it easy for them to do so. Every single page in your site should provide the opportunity to subscribe. Archiving copies of your newsletter also allows visitors the chance to try before they buy. If your newsletter is good enough, subscribers will be in abundance.
6. Weak “About” Info: Too many websites either don’t have an “About Us” page or have one with minimal information. Not only is this page a tool to establish credibility with your customers, it’s a way the media can learn more about your business.
7. Lacking Contact Info: Similar to the “About Us” page, the “Contact Us” page needs to be as thorough as possible. If you don’t include a mailing address or location information, site visitors may question your credibility. If you don’t have a commercial location, you can rent a post office box. You may never even receive mail there, but at least you will be accessible.
8. Too Much Advertising: You want your site to sell, but you will drive potential customers away by advertising too heavily. Avoid becoming a banner farm and balance quality content with related advertising.
9. Using a Hit Counter: There is absolutely no reason to provide a hit counter on your site. Why advertise your site traffic to everyone when you can obtain the statistics through your hosting provider?
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