10 Ways to Sabotage Your Website Traffic and Send Visitors Packing
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If you’re running a website or online business, your number one goal should be to build traffic. The following are ten ways to drive traffic away from your site. Make sure you aren’t making these mistakes.
1. Links Open in the Same Window: If links to other sites don’t open in a new window, then you are giving your traffic away. Don’t expect site visitors to use the “Back” button or remember where they started. Once they’re gone, they are most likely gone for good.
2. No Free Content: Sites that are pure sales pitches are missing the boat. You need to establish credibility with your site visitors and give them a reason to come back. Simply displaying the internet equivalent of an informercial gives your visitors little chance to get to know you—and many people will need to be exposed to your site a number of times before buying. Offer articles, links, statistics, and other useful information.
3. Poor Design: You don’t have to be a professional web designer to have a quality site. You can purchase an inexpensive template to give your site a uniform and professional appearance.
4. Useless Newsletter: If you don’t already have a newsletter, you should. This is an effective and inexpensive way to market your business. Your newsletter MUST provide information your subscribers want. The best newsletters give free tips and advice—and lots of it. You want your subscribers to enjoy receiving your content and to pass it on to a friend. Survey your readers and ask for feedback. Find out what they want and then figure out how to deliver.
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