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WEBSITE CONTENT

10 Secrets of Sales-Driven Websites
By: Jason O'Connor
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    2005-06-03

    Table of Contents:
  • 10 Secrets of Sales-Driven Websites
  • So one secret...
  • Tell your site...
  • Nurture existing website...

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    10 Secrets of Sales-Driven Websites - Nurture existing website...


    (Page 4 of 4 )

    10. Nurture Existing Website Customers

    Selling to someone who bought from you in the past is easier than selling to someone for the first time. Treat existing customers special by offering them discounts or designating certain site sections only for their use. Include a bookmark feature on each page of your site so that visitors can bookmark your site to return again. Update your content regularly to entice return visits. Offer ways for visitors to join a “Buyers Club”, to register on the site to get custom content, or to join a frequent buyers program. Once a person is comfortable on your site and familiar with your business, they are more likely to buy from you online.

    By stating your website goals and learning who your customers are, by putting yourself in the shoes of your site visitors when creating, writing and managing your website, by pointing people in the direction you want them to go while on your website, and by building trust, you will see your website sales increase substantially.

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    ABOUT THE AUTHOR:

    Jason O'Connor is president of Oak Web Works (http://www.oakwebworks.com) a href="http://www.oakwebworks.com"Oak Web Works/a where you can get a free webmaster newsletter and he also runs Sports, Las Vegas & Broadway Show Tickets (http://www.bestshowticketslasvegas.com) a href="http://www.bestshowticketslasvegas.com"Sports, Broadway and Las Vegas Show Tickets/a.

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.
       

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