10 Secrets of Sales-Driven Websites - Nurture existing website...
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10. Nurture Existing Website Customers
Selling to someone who bought from you in the past is easier than selling to someone for the first time. Treat existing customers special by offering them discounts or designating certain site sections only for their use. Include a bookmark feature on each page of your site so that visitors can bookmark your site to return again. Update your content regularly to entice return visits. Offer ways for visitors to join a “Buyers Club”, to register on the site to get custom content, or to join a frequent buyers program. Once a person is comfortable on your site and familiar with your business, they are more likely to buy from you online.
By stating your website goals and learning who your customers are, by putting yourself in the shoes of your site visitors when creating, writing and managing your website, by pointing people in the direction you want them to go while on your website, and by building trust, you will see your website sales increase substantially.
ABOUT THE AUTHOR:
Jason O'Connor is president of Oak Web Works (http://www.oakwebworks.com)
a href="http://www.oakwebworks.com"Oak Web Works/a where you can get a free webmaster newsletter and he also runs Sports, Las Vegas & Broadway Show Tickets (http://www.bestshowticketslasvegas.com)
a href="http://www.bestshowticketslasvegas.com"Sports, Broadway and Las Vegas Show Tickets/a.
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