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WEBSITE CONTENT

10 Secrets of Sales-Driven Websites
By: Jason O'Connor
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    2005-06-03

    Table of Contents:
  • 10 Secrets of Sales-Driven Websites
  • So one secret...
  • Tell your site...
  • Nurture existing website...

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    10 Secrets of Sales-Driven Websites - Tell your site...


    (Page 3 of 4 )

    Tell your site visitors what you want them to do and where to go. Stepping them through your site the way you want them to go will increase and streamline your sales.

    6. Don’t Distract your Visitors

    If you point people to where you want them to go, thereby increasing your sales potential, be sure not to distract them along the way. Don’t include annoying animation or Flash unless absolutely necessary. Don’t offer lots of superfluous links on the “Buy Now” page, otherwise a significant percentage of people who are about to buy will wander away via the extra links.

    7. Include Compelling Images

    People will almost always look at pictures before they read anything. Images that invoke emotion are particularly effective. If you’re selling products then you obviously will benefit if you include pictures of each product. Product images should communicate how they benefit the potential customer. If you’re selling flowers, a picture of a bouquet on a table is not as effectual as a woman in a front door beaming from ear to ear as a man in a suit hands her that same bouquet.

    8. Offer More Than Just a Sales Pitch

    If you include free information on your site, interspersed with calls to action you are more likely to build trust and comfort among your potential website visitors. By offering free information related to your product or service you’re showing your visitors that you have their best interest in mind. You can’t just say “We have your best interest in mind”, you have to actually show it, and free, useful information does just that. By allowing people to get used to you by first offering free information, you make it more likely that they’ll buy from you in the future.

    9. Constantly Build Trust

    People don’t buy from people or websites they don’t trust. Offering free information is one way to accomplish this. Others ways include offering a good return policy, posting a privacy policy link on every page, and making it extremely easy to contact you.

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