10 Secrets of Sales-Driven Websites
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What makes a website successful? It depends on what the explicit goal of the website is. If the goal is to make money, then a successful site is one that makes you more money than it costs you to maintain, manage, market and update.So what should you do to ensure your website generates substantial sales?
1. State Your Goals
In order for a website to make you money, you have to know what its specific goals are first. Just like any good small business consultant will advise you to create a business plan before you start your business, a good Web consultant will suggest that you create a website plan, with specific, written goals. “I want it to make me money” is not enough. "I would like my site to generate 1000 unique visits a month, produce 100 new leads a month, and create 25 new sales a month” would be much more useful, even if you don’t hit your targets.
2. Identify your Audience
You must know who is currently and will be coming to your website. It is very important to have a clear picture of your typical visitor. The more specific demographic information you have, the better. That way you can tailor your website’s look & feel, writing and calls-to-action properly.
3. Write Sales-Driven Copy
Once you know who your visitors are, you can craft your writing accordingly. Clear, concise, grammatically correct verbiage is necessary to make sales, regardless of your audience. Furthermore, the less big blocks of text the better. Bullets, headlines and very short paragraphs are much more likely to be read online than large amounts of uninterrupted text.
Your writing should only talk about what you can do for your visitor. It ought to explain to each reader why buying your product or service will make their life easier, richer, more comfortable, or make them more attractive, intelligent, or successful. In other words, your website copy should very clearly explain how you will somehow improve each reader’s life. Therefore, the use of the word “you” is vital in any sales-driven website copy. And your writing should be descriptive, action-oriented and use active verbs instead of passive verbs. “You will learn more by . . .”, “Buy Now” and “Get your Free download” are examples.
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