Website Content

  Homes arrow Website Content arrow 10 Secrets of Sales-Driven Websites
 Webmaster Tools
 
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML to PHP 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
 
Password Strength
 
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
WEBSITE CONTENT

10 Secrets of Sales-Driven Websites
By: Jason O'Connor
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating: 5 stars5 stars5 stars5 stars5 stars / 1
    2005-06-03

    Table of Contents:
  • 10 Secrets of Sales-Driven Websites
  • So one secret...
  • Tell your site...
  • Nurture existing website...

  • Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     

    SEARCH DEV MECHANIC

    TOOLS YOU CAN USE

    advertisement

    10 Secrets of Sales-Driven Websites


    (Page 1 of 4 )

    What makes a website successful? It depends on what the explicit goal of the website is. If the goal is to make money, then a successful site is one that makes you more money than it costs you to maintain, manage, market and update.So what should you do to ensure your website generates substantial sales?

    1. State Your Goals

    In order for a website to make you money, you have to know what its specific goals are first. Just like any good small business consultant will advise you to create a business plan before you start your business, a good Web consultant will suggest that you create a website plan, with specific, written goals. “I want it to make me money” is not enough. "I would like my site to generate 1000 unique visits a month, produce 100 new leads a month, and create 25 new sales a month” would be much more useful, even if you don’t hit your targets.

    2. Identify your Audience

    You must know who is currently and will be coming to your website. It is very important to have a clear picture of your typical visitor. The more specific demographic information you have, the better. That way you can tailor your website’s look & feel, writing and calls-to-action properly.

    3. Write Sales-Driven Copy

    Once you know who your visitors are, you can craft your writing accordingly. Clear, concise, grammatically correct verbiage is necessary to make sales, regardless of your audience. Furthermore, the less big blocks of text the better. Bullets, headlines and very short paragraphs are much more likely to be read online than large amounts of uninterrupted text.

    Your writing should only talk about what you can do for your visitor. It ought to explain to each reader why buying your product or service will make their life easier, richer, more comfortable, or make them more attractive, intelligent, or successful. In other words, your website copy should very clearly explain how you will somehow improve each reader’s life. Therefore, the use of the word “you” is vital in any sales-driven website copy. And your writing should be descriptive, action-oriented and use active verbs instead of passive verbs. “You will learn more by . . .”, “Buy Now” and “Get your Free download” are examples.

    More Website Content Articles
    More By Jase Dow

       

    WEBSITE CONTENT ARTICLES

    - Words of Wisdom from SEO Chat Forums
    - Three Ways to Approach Content Differently
    - Thinking Beyond the Sale
    - Don`t Use Article Spinning Software
    - Give Customers the Gift of Convenience
    - Target Your Content for SEO
    - You Need Likes as Well as Links
    - Double Check These Before Going Live
    - Liven Up Your Blog with Video Content
    - Get Your Spelling and Punctuation Right
    - Improve Your Site`s Grammar
    - Content Marketing Checklist
    - Keep Traffic on Your Web Pages
    - Use a List to Increase Traffic
    - Write With a Purpose

    Developer Shed Affiliates

     



    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap